Why Continuous Delivery is the next big thing for your company


Small, medium and even big companies may see Continuous Delivery as some sort of unicorn.

Releasing new features on a continuous basis, or even choosing to transform an IT environment into a Continuous-Delivery-ready environment, may be perceived as both difficult and time-consuming.

Shutterstock, for example, according to their tech team, releases about 60 times per week. For Shutterstock, as well as for any company that aims to remain fast-moving  in today’s globalized world, releasing new features along with new releases is important as it keeps up the pace with the continuously changing needs of customers and the continuous industry transformation.

The practice of releasing often may bring concerns such as poor written code, not enough time for testing, low performance on the released features and pressure of production deployments.

But ignoring Continuous Delivery as a whole, also blocks access to important benefits such as detailed below.

So, what can your business gain from having a Continuous Delivery approach?

  • Faster reaction times to change.
  • Reduced risk of change and lagging behind
  • Inefficiencies and costs are more transparent, thus becoming easier to control
  • Flexible release options

At this stage, the concept of DevOps needs to be introduced, going hand in hand with Continuous Delivery.

While many might perceive DevOps as a specialized team, it also can be perceived as a process or as a method to manage Continuous Delivery in a way that all its previous benefits are taken to account.

Continuous Delivery schema

Within DevOps, not only QA specialists are involved in the process of Continuous Delivery, but also developers and specialists from the operations department.

As DevOps is both an agile and collaboration-driven method, it speeds up development, keeps the staff more focused on the change in context of the big picture that can further influence the quality of continuous delivery within a business context: consistent architecture, modular integration, better performance through automated testing.

Finally, deploying fast, in stages – within a continuous delivery approach and having along a DevOps team is one of the biggest steps a business can make towards less business risks.


Separator accesa


For the past 10 years, Accesa has been helping clients with their technological needs.

DevOps and Continuous Delivery are two interconnected practices that according to a 2015 study by Puppet Labs “organizations deploy 30x more frequently with 200x shorter lead times; they have 60x fewer failures and recover 168x faster.”

Another study by Enterprise Management Associates found that “using continuous delivery increased year-over-year revenue by as much as 10%“.

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