B2B multi-brand application for seamless shopping experiences

• Client profile: CBR Fashion Group 
• Project: creation of a B2B platform for seamless shopping experiences 

• Offering seamless shopping experiences for B2B customers and including industry-specific features like stock auto-replenishment, a POS shared basket or order history. 
• Creating a platform that can support the migration of a multitude of business processes into new applications that are part of the same platform. 
• The company’s complex existing digital landscape with central ERP feeding multiple solutions with data. 
• Replacing undigitised procedures: the company used to use several manual steps and had insufficient documentation for business rules. Most stock replenishment orders were created by telephone, email, or fax, adding risk to the growth and stability of the current business. 
• Numerous contextual constraints in terms of time, the technology stack, and integration with current systems. 

For its complex business model, CBR Fashion needed a single modern application that could offer a seamless shopping experience for all its mono-label, multilabel/soft shop, shop in store, and multi-brand stores. 

More than creating an application, CBR Fashion was looking for a platform capable of supporting the migration of many other business processes into new applications as part of the digital ecosystem. 

• Angular 
• Java 
• Spring Framework 
• Gradle 
• JHipster 
• Jenkins 
• Microsoft SQL Server

In less than six months after launch, the platform reached an 80% adoption rate among the company’s business customers. Good reviews received during the early stages of the platform maturity cycle helped CBR Fashion increase revenue from their collections and their new never-out-of-stock article replenishment. Business users found the platform easy to use and available 24/7 to take orders. 

Another major improvement that could be observed was the decrease in product returns. After implementing a digital mechanism that confirms every one of the delivery notes, it became a lot easier for shop-floor employees to report inconsistencies in deliveries. 

With the help of the platform, we made it possible for the company's digital catalogues to be available immediately after launch. Other specific features such as a shared basked, a complex search system, and real-time stock information helped consolidate each collection’s success.